Prefr values Hero Image

We swear by our values

Company first

We put company first & rally our priorities for what matters to Prefr. We think & act as one company, & are willing to replace our individual wins for the larger interest of the company.

Customer obsessed

We feel, think & respond strongly to our customers' needs and are relentless in our pursuit of earning the trust of our customers

Skin in the game

We are a company of owners. We consciously anticipate problems that can disrupt our long-term mission, and we fix them. We are willing to trade off short-term benefits for long-term success of our mission. 

Compounding

We reflect, persevere, learn, and give our absolute best to become a better version of ourselves.

Audacity

We take big, bold bets. We do not shy away from taking actions that do not have precedence.

Truth seeking

We are curious and foster a culture of transparency & non- hierarchical openness that keeps us rooted to reality.  We question and encourage others to question, thus seeking to constantly learn and disconfirm our beliefs.

Radical candour

We care personally and challenge each other directly when we disagree. We actively support our colleagues, & they support us by practicing radical candour, thus strengthening ourselves further

Solve elegantly

We think comprehensively & craft outcomes like an art. We insist on the highest standards & never settle for mediocrity.

Deliver outcomes

We prioritize key inputs to deliver elegant outcomes that truly matter to our customers & mission. We keep promises and hold each other accountable

Earn trust

We earn trust by demonstrating integrity & by being transparent, competent, consistent & benevolent.

Being right a lot

As leaders, we get it right a lot. We build strong instincts and sound judgment.